Netflix first announced in April that it plans to end its rental DVD option beginning this fall. But the company told customers this week that they can receive up to 10 additional DVDs selected by the company (and some based on the customer’s desired movie queue).
“After 25 years of movies in the mail, we’re nearing the end of our final season,” Netflix said in an email. “We really appreciate you sharing movie nights with us until the last day. Let’s have some fun for our finals!”
Additional DVDs will be shipped to customers’ mailboxes on September 29, which is also the final shipment day for the Mail Service. According to Netflix, those opting in won’t know if they’re getting the disc until they see it in the mailbox.
But according to Netflix, renters still have to send back those DVDs and have until October 27.
said Lindsey Spiller, an attorney at the entertainment and business law firm Spiller Law That Netflix can’t sell or give away its DVDs to consumers because the company mainly gets them through licensing deals with filmmakers and studios, who own the properties.
But the company may change its own terms of service, which allows people to rent one DVD at a time, Spiller said.
If customers don’t return the discs by the October deadline, it will be up to Netflix to find a violation against Netflix’s terms of service, Spiller said. Telling customers they can keep DVDs would open Netflix up to lawsuits from studios and filmmakers, he added.
It’s unclear how Netflix will approach customers who don’t return their DVDs, Spiller said, but holding on to a disc past the expiration date could, in theory, be seen as theft.
“I would suit the customer not to try to find a solution,” says Spiller.
No details were given on whether Netflix plans to keep or donate its extra discs. According to Netflix’s support center website, the company said it was “unable to sell discs from our rental inventory.”
Netflix did not immediately respond to questions about what will happen to the DVDs afterward DVD.com The hand is closed.
Mike Mandel, a Los Angeles entertainment law attorney at Mandel Law, said Netflix will likely return its DVDs to the studios or destroy the discs entirely.
Netflix began shipping DVDs in March 1998. It has since mailed more than 5.2 billion DVDs to 40 million unique customers, according to one Company blog post.
The decision to drop the service came after the company reviewed various costs due to slower growth in the streaming business and better competition. The service accounts for less than 1 percent its revenueAccording to the variation.
“Our goal has always been to provide the best service for our members, but the DVD business continues to shrink as it becomes increasingly difficult,” the company said in April.